Paid Search Engine Marketing
There’s no doubt that search engine marketing is the fastest way for your business to generate more leads online. Basically, the more you’re willing to put toward your ad spend for the month, the more visitors you’re going to get to your site that are looking for something like what you offer. Want to know the cool thing about search engine marketing? You only pay when someone clicks on your ad and visits your website!
How Does It Work?
Search engine marketing basically refers to paying for ad placements at the top of popular search engines. Let’s say a customer is searching for a shoe shining service. If you own a shoe shining business with an active search advertising campaign, when the customer types in specific key terms and it lines up with your preset criteria, your ad will be placed right at the top of the page so it’s one of the first things shown to the customer.
What does this mean? It means your company is put right in front of someones face who is looking for what you need AT THAT INSTANT, regardless of how your website ranks in the results organically. You send them to the exact page you want them to go to, then begin converting them into a customer. What’s even better is you only have to pay for each click. This is why this type of advertising is also referred to as Pay-per-click advertising, or PPC.
What Do We Do?
We help businesses manage their PPC campaigns and try our best to convert visitors into sales for you. Starting an Adwords campaign is relatively easy, using it as a tool to grow your business is not. One mistake and you could be attracting the wrong people and wasting money quickly. When first starting out, it takes a while to get used to all the terminology.
What we do is provide a PPC management service to your business. After we determine your monthly budget, we will do all the keyword research, campaign creation, monitoring, and adjusting for you. Almost all of your money goes toward the ad spend, our company just collects a management fee.