What do you get without a clear and effective digital marketing strategy? Wasted time, money, and effort. You get a marketing campaign that isn’t focused on the right audience. You get a campaign that wastes money in the wrong channels or with the wrong message.

That sounds terrible, doesn’t it? Well, let’s just focus on the positive for now.  Let’s talk about the 3 key components of an effective digital marketing strategy.

Customer Research

There are a lot of emerging design trends that prove to be a valuable asset when it come to your marketing strategy, and they all start with putting the customer’s needs first.  The marketing strategy is not for you, nor is it for your business; it’s for your customer.  You need to paint a clear picture of who your customer is so you can apply the correct design trends to marketing strategies. This can be done a plethora of different ways, and which strategy that will prove to be the most effective will depend on your organization, customers, and the amount of practice you have creating them.

Just like for websites, products, and services, you need a clear definition of who your customer is. It’s just as crucial for marketing, if not more so. You need to build several extensive profiles of your potential customers. Include demographics, industries, preferences, work schedules, and other typical information. Also include social media habits, channels they use, times they are on social media, and what they are looking for with regards to what their company needs.

Even if you are a B2B company, you are still selling to people at the end of the day and you must keep those people in mind too.

Here at MortHub, we make sure we spend the correct amount of time defining the customers for each and every one of our clients; and usually you actually end up learning more about your customers than you knew going into the project.  This level of knowledge is what sets us apart from our competition and makes our sites drive results.  Simply put, we do it right the first time.


Do you just push things out into the digital world and let them go? No. You need to keep a careful eye on it. You need to check in which social media channels your advertising is doing the best and optimize the others. If a channel just isn’t responding, then you think about where it is best to put your money. If the message isn’t working, change it and put it back up. We’re working in the digital world, which means nothing is forever.  Trends change from week to week, software gets updated, and you need to stay on top of these changes or pay someone to so you don’t miss out on advantages withing your market.

Channel Research

Most marketing on social media is still in the testing phase and always will be. This is because, as touched on above, social media is constantly changing and there are constantly new channels emerging. You need to know how these channels work and know who frequents them so that you can effectively reach the people you need to reach. You don’t need to spread yourself across all channels if your target audience isn’t there. Be smart and efficient.

Digital marketing doesn’t have to be a shot in the dark. There are so many ways we can make sure we’re putting our time and money in the right places for the right people. The best advise we have for you is to learn how to take advantage of it or find someone who knows it and is able to do it for you.

Digital Marketing Strategy Takeaways

  1. Do customer research before anything so you know where your target audience is and what they need.
  2. Use digital analytics to optimize your marketing campaign and make changes when they are necessary.
  3. Research all social media channels and learn exactly which ones you should put time and money into.

If you have need any assistance or would like some help on your own strategy, we are currently offering free 20 minute strategy sessions or we can just do it all for you.  Just visit us at morthub.com.