Effective Digital Marketing

What do you get without a clear and effective digital marketing strategy? Wasted time, money, and effort. You get a marketing campaign that isn’t focused on the right audience. You get a campaign that wastes money in the wrong channels or with the wrong message. That sounds terrible, doesn’t it? Well, let’s just focus on the…

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Marketing Automation Software

Companies that are challenged by marketing automation (MA) deployments will be happy to learn that they’re not alone.  Sixty percent of companies struggle to find the resources necessary to successfully deploy marketing automation within their organization, according to a study conducted by Econsultancy on behalf of Act-On Software. Fifty percent of survey respondents said their company doesn’t have the…

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